Pornhub Year in Review 2025: Top Searches Explained

Pornhub’s 2025 Year in Review: hentai at #1, milf #2, pinay #3, and femboy up 15 spots. What the trends reveal about global viewing habits.

What Is the Year in Review?

Pornhub’s Year in Review is an annual report built on the platform’s aggregated search and viewing data. Because of the site’s enormous traffic, the report functions as one of the few large-scale public datasets on adult content consumption, and it is widely covered by mainstream tech and culture press each year.

The 2025 report covers searches, most-viewed categories, top performers, and demographic breakdowns across countries. Below are the search-term highlights.

The Global Top 10 Searches

The most-searched terms worldwide in 2025 were:

• 1. Hentai — the top search for the fifth consecutive year, reflecting the continued global growth of anime-style content.
• 2. MILF — holding second place; Pornhub’s analysts note audiences are drawn to confident, experienced performers.
• 3. Pinay — unchanged from 2024; a Tagalog term for Filipina women, linked to the Philippines’ growing audience (see below).
• 4. Lesbian — also the most-viewed category of 2025, up three spots from 2024.
• 5. Anal — holding its position year over year.
• 6. Big Ass — likewise unchanged.
• 7. Latina — up two places.
• 8. Anime — down one place from 2024.
• 9. Asian — up one place.
• 10. Femboy — up an extraordinary 15 places, the year’s biggest mover.

Just outside the top 10, terms 11–30 included step mom, Japanese, threesome, cosplay, trans, POV, ebony, Indian, and Korean, showing how broad the long tail of interests has become.

The Femboy Surge: Up 15 Spots

“Femboy” — content featuring feminine-presenting adult men — was the clear breakout trend of 2025, climbing 15 places to enter the global top 10. Pornhub described it as representative of a broader global trend of viewers seeking content that plays with gender presentation.

Analysts connect the rise to wider cultural shifts: more open public conversation about gender expression, and a growing appetite for content outside traditional categories. It is the single largest year-over-year jump in the 2025 rankings.

Pinay Holds #3

“Pinay” is the Tagalog word for a Filipina woman (the male equivalent is “Pinoy”). It has now held third place for two consecutive years. According to Pornhub, the term’s strength is closely tied to the Philippines, which ranked as the site’s third-largest traffic source for the second year running, behind only the United States and Mexico.

The Philippine audience is also notably female-driven: women made up 64% of the country’s Pornhub traffic in 2025, up five points from 2024 — one of the highest female shares worldwide. Locally, “pinay” and “pinoy” topped the country’s own search charts by a wide margin, suggesting viewers seeking content that feels familiar and representative.

Regional Differences

Global averages hide sharp regional variation. In the United States, “latina” became the most-searched term of 2025, dethroning hentai, with “milf” and “asian” rounding out the American top three.

In most-viewed categories (as opposed to searches), “lesbian” took the global #1 spot, up three places, while the “transgender” category climbed five spots — which Pornhub read as further evidence of 2025’s LGBTQ+ viewing trend. The “milf” category, most-viewed in 2024, fell to third.

What the Trends Mean

Three takeaways stand out. First, stability at the top: six of the top ten terms held exactly the same rank as in 2024, suggesting mainstream tastes change slowly. Second, diversification below the surface: the biggest movements — femboy, transgender, latina — all point toward broader curiosity beyond traditional categories.

Third, a turn toward “realness.” Pornhub’s analysts highlighted surging interest in natural-looking performers: searches for “hot milf” rose 77%, “cougar” 83%, “gilf” 129%, “natural beauty” 124%, and “no make-up” 136%. The report frames this as a craving for more grounded, realistic attractiveness — a small but notable counterweight to highly produced content.